Hashtags, the new way to target ads to consumers

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(Photo Source: bnox.be)

If you change your status on Facebook to engaged or married, you will see on the right that ads start to appear about photography or wedding advertising. All because we changed a status. We all know we get targeted ads by the information we share on line. I read an interesting article on Forbes. The article is about how we soon will be getting ads based on the hashtags we use. We are using hashtags everywhere. I even see people using hashtags on Facebook, which I find funny. We are so use to using this form of gesture on our social media feed. So how is this going to work?

A company like Forever 21 may target someone based on the hashtags that a consumer may use. For instance they may target someone who uses the hashtag “shopping” or “fashion.” Another great example used on the article was how a fast food company like McDonalds may target someone who uses the hashtag “hamburger” or “hungry.” Very interesting stuff huh. This form of advertising technique may not be in use until next year. The company who is making hashtag advertising available is Radium One. They simply help advertisers reach the right consumer. So this would be the perfect fit for Radium One. I think many companies are going to use hashtag advertising. I find this very exciting and interesting. I just wonder, if people will be more aware of the tags they use so they wont be targeted by ads they don’t care about or are people going to be hashtagging about everything.

What do you think?

Is this a great technique for advertisers to use? Will this work?

Analytics in Social Media Platforms

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This week, I was looking at the analytic’s that WordPress provides for us bloggers. It’s interesting to see the progress of a blog. I really like analyzing not only my blog but as well as my YouTube beauty channel. I was looking at an article, well more like a social media info graphic and found some really interesting facts. The info graphic talks about how social data is valued.

For instance one of the graphs showed how many users it takes for a company to reach a $10 billion value. That’s a lot of money. Well according to this graph, Facebook is already worth 100 billion dollars. So Facebook does not even have to worry about acquiring users. One of my favorite social media platforms right now, Instagram needs approximately 540 million users to reach the $10 billion mark. Another one of my favorite social media platforms, Pinterest needs 356 million users to reach the $10 billion mark.

Another interesting fact is it takes 8,896 tweets to make $10 if a company’s revenue is divided by content. For Yelp, 1.1 reviews to gain $10 and 25 check ins in Foursquare.

This is all very interesting to me because many think that social media itself is a fad and it’s going to go away but with this amount of success with companies it is not.What do you guys think about this information? Did you ever think that social media was going to be a fad?

Source: infographicsmania.com

The trigger of Twitter: Re-tweeting

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Lately I have noticed that I have been re-tweeting more than usual. I have been using Twitter for about four years. I use to use it to just share what I was doing with my friends and not really caring what I was tweeting. My friends were doing the same thing and tweeting about what they were doing every second which became annoying. Now that I am enrolled in a social media marketing class, I have analyzed my social media behaviors. I read an interesting article by Brian Solis, “The Science of ReTweets on Twitter” (google it). It is a very interesting article that shows facts about the phenomenon of re-tweeting.

One of the main points of the article that caught my attention is that we retweet because something in our brain triggered for us to retweet. It might have been because something caught our attention and we liked it so we want to share it. The other reason is to validate content. Which to me makes sense the many reasons that re-tweet.

Ever since, I started re-tweeting I have gained several followers which is awesome. Getting followers who are professionals from the industry is even more exciting because it shows that when one takes the use of social media serious and uses it the right way for the right reasons, one starts to create good content. One “RT” can generate content in just seconds and that I think it the greatest thing about twitter. Able to share what you like and validating what you like with your followers.

Social Media mistakes vs Social Media Disasters

 

The year is almost over and we might have made some mistakes while using social media. Maybe it was a tiring night and you decided to post a embarrassing picture of yourself on Facebook and Instagram and decided to delete it the next day when most of your comments were “LOL” but those are tiny silly mistakes. However, there were some social media disasters for some companies. A social media disaster is bad. A company’s reputation may be at risk, someone may lose their job, or a social media campaign you thought was going to br brilliant did not turn out so great. I was reading an article on “11 Biggest Social Media Disasters of 2012” on Mashable.com and a lot of the disasters made can take a toll on both the company and consumers. I thought that the two major social media disasters included in this article were from American Apparel and Gap. Their tweets were not thought of when tweeted out to everyone because they made a reference to all the victims of Hurricane Sandy…and it was not a good one. I know the main goal for companies is to sell and make profit but in circumstances like Hurricane Sandy it’s best to be extra careful and sensitive when tweeting about your company and the product you are trying to sell.

The best thing to do is to learn from our mistakes so that it does not become a disaster.

Have you done any social media mistakes?

 

Why understanding your Demographics in YouTube is important

(Photo Source: YouTube.com)

Besides being on Pinterest these days, I really enjoy YouTube. It is great to watch a video you like and share with your friends through Facebook and Twitter. There are so many individuals who watch YouTube videos and create their own channel and subscribe to many YouTubers.

Then there are those like me, that crete content and upload it to YouTube and hope to become the next superstar. {Not really } But upload videos and look at the number of views. However, it is important to use analytical tools that YouTube provide for us. Like the Demographic report. We learn the simplest but most important thing about our videos. We sometimes forget about these tools. I was reading a tweet that “Maker Studios” ( Twitter: @MakerStudios) a media company based in Southern California that talk about the Demographic Report for YouTube.

We learn the basic information about our viewers like:

Who are watching them and how old they are. Whether they are female or male. I think the most amazing part about this report is knowing where your viewers are from. I get excited when I see that I have viewers from different countries. I think it is important to understand who are watching our videos.

For instance, I noticed that creating videos where I give tips on fashion and beauty that are short to the point but are creative with great music added to the video are the videos that do well because the demographic I have are teenagers. Teenagers like fun and creative things but don’t want to be watching a video for 20 minutes on fashion and beauty.

You do not have to particularly change you whole entire channel to meet everyone’s needs but you can modify your content to meet a wide demographic based on the videos you create.

 

How to delete comments on your Instagram

 

(Photo Source: BusinessInsider.com)

I’ve been using Instagram more than other social media platforms and lately I’ve been receiving followers which is a plus. However, since I am getting followers I am receiving some comments that are spam. We all do not like spamming. Sometimes they leave awkward comments like “get paid to do this and that or join this and that and you will get paid this amount.”

I was trying to figure out how to delete those comments but couldn’t figure it out. Until today.

I was reading Simply Zesty’s “25 Quirky Social Media Tips that you Probably Don’t know” HERE

So you simply click on the picture where you want to delete the comment from.

Next, you swipe the comment and you will be given the option to delete.

And your done. Super easy and quick.

I hope this helps you delete all those unnecessary comments you don’t want your followers to read.

Source:simplyzesty.com

Election2012 Trending in Twitter

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Social Media was a powerful tool during this election. Both candidates were more or less involved and engaged in Twitter. Every time I refreshed feed, 100 or more tweets were being tweeted. It was amazing to see how quickly one is able to receive information and news on important topics.

In my social media class, I learned that there are many myths on social media marketing and one individual on Twitter, posted, “For those who think, Twitter’s a waste of time, lets point out how often its mentioned during the election coverage.” It is very important to recognize that social media is evolving and is a useful tool for brands, candidates and everyone who is using it successfully. I did see that everyone was very excited for this election and was integrated in all social media platforms.

What relationship did you see this election have with social media?

How can Sharing Videos help your brand

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(Source: Interactive Insight Group.com)

I am reading over my social media text book and Im in the section of Sharing Videos. I wanted to do some brief research on some companies who have shared videos with their viewers and how has that been beneficial.

One of my favorite commercials is from Volkswagen, “The Force.” It has 54 million views. This commercial was in the 2011 Super Bowl. it became popular {did i say 54 million views…wow} and won many awards. The technique that triggered the popularity about this commercial is that Volkswagen decided to show short clips of the commercial before the Super Bowl. It was a brilliant idea. People started sharing the video on Facebook  twitter, and in every social media outlet. It gave Volkswagen a advantage of creating something unique for their brand.

Other brands that take advantage of sharing videos are Home Depot, Nike, QuickSilver & Roxy, Red Bull and Old Spice all share their videos in order to engage with their audience, show how a product works, and distribute their message to everyone. 

Encouraging User Generated Content is a plus as well. Creating discussions and encouraging others to share videos will give you insight on how to better understand your consumers and help your brand generate awareness. 

 

 

The first step to a successful YOU

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Maybe you are starting a company, a facebook page or already have these two things or you may have a YouTube channel. You want to be able to successfully engage with others, collaborate others, or bring your sales to a peak.

How do you do this?

The first step is Listening.

You need evaluate and learn what other people are saying about your company or YouTube channel or Facebook page. It will determine where our current standing in the social media world. Listening to others may help you redefine your goals and strategies and another greak perk is listening to what others are saying about your competiion. You want to learn what others say about your competitors becauuse one, they either used for examples servies or products. One of the great things I thought was very interesting in the textbook I am reading for my social media class is that, it is “critical for a company to find out what people are already talking about before becoming part of the conversation.”

Very simple, step to becoming successful but very crucial and important step. So Listen.

How has listening helped your business grow? Please share and leave a comment down below.