Im sitting in class, thinking about how a project that is due in two months is going to work out if we haven’t even started. hahaha…
Creating a persona is going to make the brand we are creating a social media marketing plan grow. How is a persona going to do this for our company?
Creating a persona is going to lead us to connect with the Target Audience. Connecting with our Target Audience is going to create success for our company.This in the long run will create brand awareness. Who doesn’t want to be successful. Personas like Bill Clinton and George Bush were created as “personas” because they were targeting soccer moms. Who knew.
Creating a persona will give us the opportunity to identify the needs and wants of consumers.
“Products will solve problems”-Prof. Atkins
A persona can be the mediator of solving a specific problem for the consumer.