Social Media mistakes vs Social Media Disasters

 

The year is almost over and we might have made some mistakes while using social media. Maybe it was a tiring night and you decided to post a embarrassing picture of yourself on Facebook and Instagram and decided to delete it the next day when most of your comments were “LOL” but those are tiny silly mistakes. However, there were some social media disasters for some companies. A social media disaster is bad. A company’s reputation may be at risk, someone may lose their job, or a social media campaign you thought was going to br brilliant did not turn out so great. I was reading an article on “11 Biggest Social Media Disasters of 2012” on Mashable.com and a lot of the disasters made can take a toll on both the company and consumers. I thought that the two major social media disasters included in this article were from American Apparel and Gap. Their tweets were not thought of when tweeted out to everyone because they made a reference to all the victims of Hurricane Sandy…and it was not a good one. I know the main goal for companies is to sell and make profit but in circumstances like Hurricane Sandy it’s best to be extra careful and sensitive when tweeting about your company and the product you are trying to sell.

The best thing to do is to learn from our mistakes so that it does not become a disaster.

Have you done any social media mistakes?

 

Why understanding your Demographics in YouTube is important

(Photo Source: YouTube.com)

Besides being on Pinterest these days, I really enjoy YouTube. It is great to watch a video you like and share with your friends through Facebook and Twitter. There are so many individuals who watch YouTube videos and create their own channel and subscribe to many YouTubers.

Then there are those like me, that crete content and upload it to YouTube and hope to become the next superstar. {Not really } But upload videos and look at the number of views. However, it is important to use analytical tools that YouTube provide for us. Like the Demographic report. We learn the simplest but most important thing about our videos. We sometimes forget about these tools. I was reading a tweet that “Maker Studios” ( Twitter: @MakerStudios) a media company based in Southern California that talk about the Demographic Report for YouTube.

We learn the basic information about our viewers like:

Who are watching them and how old they are. Whether they are female or male. I think the most amazing part about this report is knowing where your viewers are from. I get excited when I see that I have viewers from different countries. I think it is important to understand who are watching our videos.

For instance, I noticed that creating videos where I give tips on fashion and beauty that are short to the point but are creative with great music added to the video are the videos that do well because the demographic I have are teenagers. Teenagers like fun and creative things but don’t want to be watching a video for 20 minutes on fashion and beauty.

You do not have to particularly change you whole entire channel to meet everyone’s needs but you can modify your content to meet a wide demographic based on the videos you create.

 

How to delete comments on your Instagram

 

(Photo Source: BusinessInsider.com)

I’ve been using Instagram more than other social media platforms and lately I’ve been receiving followers which is a plus. However, since I am getting followers I am receiving some comments that are spam. We all do not like spamming. Sometimes they leave awkward comments like “get paid to do this and that or join this and that and you will get paid this amount.”

I was trying to figure out how to delete those comments but couldn’t figure it out. Until today.

I was reading Simply Zesty’s “25 Quirky Social Media Tips that you Probably Don’t know” HERE

So you simply click on the picture where you want to delete the comment from.

Next, you swipe the comment and you will be given the option to delete.

And your done. Super easy and quick.

I hope this helps you delete all those unnecessary comments you don’t want your followers to read.

Source:simplyzesty.com

Election2012 Trending in Twitter

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Social Media was a powerful tool during this election. Both candidates were more or less involved and engaged in Twitter. Every time I refreshed feed, 100 or more tweets were being tweeted. It was amazing to see how quickly one is able to receive information and news on important topics.

In my social media class, I learned that there are many myths on social media marketing and one individual on Twitter, posted, “For those who think, Twitter’s a waste of time, lets point out how often its mentioned during the election coverage.” It is very important to recognize that social media is evolving and is a useful tool for brands, candidates and everyone who is using it successfully. I did see that everyone was very excited for this election and was integrated in all social media platforms.

What relationship did you see this election have with social media?